🚗 Bottleneck
How can you show the systemic impact of logistical negligence?
Playful bespoke experience for Fleet Forum
Road accidents are the leading cause of death for development sector workers around the world. Operational models for nonprofits often overlook or underfund safety measures for their drivers. Fleet Forum needed to call attention to the necessity of road safety, and break through the saturated funding landscape global non-profits operate within.
Antidote collaborated with Fleet Forum to find where the funding bodies and nonprofit operation managers are doing their planning. The answer was professional nonprofit conferences. These conferences are sometimes tedious, but essential to making connections within the nonprofit world. Antidote’s task was to highlight the deadly impact that road accidents have on organizations, draw attention to Fleet Forum’s life saving work, and do so within a professional setting where everyone is attempting to leave a positive impression.
We tested our work at festivals and events in New York City, tweaking the parameters of Bottleneck until our players attracted a crowd, but a concise enough experience leaving time for attendees to network and attend other sessions. The balance between humor, professional knowledge, and systemic impact is a key component of Bottleneck.
Bottleneck was featured at the Aid & Development Conference in Washington DC, and at Indiecade and Come Out and Play in New York City.
In the final version, the experience takes about 10 minutes, from initial rules to final message. Bottleneck is flexible. Players may join in midway through, and it’s easy for the facilitator to shorten or lengthen both key components when facilitating in a dynamic conference environment.
