✊🏾 Design for Workers Rights
How do we create a unified identity for a diverse organization?
Rebranding the Worker’s Justice Project
Antidote started working with the Workers Justice Project (WJP) during the height of the pandemic in New York City. We began working with their bike delivery section Los Deliveristas Unidos (LDU), and helped them create an iconic visual identity that’s been seen all over NYC.
Based on the popularity of the LDU logo (seen on TV with John Oliver, on AOC, and on various City Council members’ laptops), WJP asked us to create new branding that better represented their diverse scope, and the incredible impact of the immigrant, BIPOC and women-led organization.
We worked with WJP’s workers and leadership, such as the Construction Workers United and Liberty Cleaners to create an entire brand identity for WJP’s multiple fronts of worker-led organizing.
Creating for a diverse organization like WJP, many different stakeholders voices had to be considered and in the design process.
We brainstormed ideas with the WJP member community, co-designing symbols and colors that best represented them, and finally iterated on the designs with member input for merchandise
WJP’s new logo and every division logo is easily to replicate for marches even without fancy printing infrastructure.
Creating accessible designs means better adoption and integration wherever the brand needs to be seen.
