✊🏾 Design for Worker’s Rights
Who fights for the rights of essential workers?
Branding + identity for Los Deliveristas Unidos
The Worker’s Justice project is a BIPOC women-led and run labour rights organization based in New York City. With over a decade’s experience impacting policy work and raising awareness for the rights of New York’s most marginalized workers - migrant gig workers. With their roots in organizing construction workers, WJP has been organizing delivery workers and domestic workers in recent years.
How does a grassroots organization find visibility in an increasingly crowded activist field? How do we reinforce the diversity of it’s members without losing sight of their shared goals of mutual aid and liberation?
We started by showing up for marches and direct actions around the city, assisting the workers making posters and small comics highlighting the need for change in delivery worker’s rights
Using the affordances of our worker’s gear, we designed a sticker logo that could be easily placed on a delivery satchel, or on an e-bike, signaling solidarity between the drivers.
Our art work has been at every major labour march and agitation in New York since the Deliveristas began organising
Working with the workers and organizers, we developed an iconic logo for the Deliveristas, along with a suite of protest material like printable banners, scarfs, comics, and are now working on revamping their presence online.
Follow their historic journey to equity on their website